The 3 Biggest Mistakes Artists Make on Their Website
. No Official Bio
Please DO NOT write an autobiography. Have your bio written in 3rd person. Have something that looks professional and reads professionally. For one thing, it’s easier for media to quote your bio when you’re not telling the story of your life; and web readers will take you much more seriously. If you’d like to write a bio in 1st-person, put it in another place.
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. No Press Page
You need a page on your website were visitors can see what OTHERS are saying about you and your music. Lets face it. A website, in and of itself, is a pretty narcissistic place. It’s all about Y-O-U – your music, your shows, your blog…etc. You need at least one page that features what otherpeople are saying. A press page can be your most powerful agent. It gives you credibility. It makes people realize that you’re not the only one who’s crazy about your music. You actually have fans and people who think your music is good enough to write an article about it. Check out a few articles in our “Getting Reviews” category for some tips.
Make sure you update this page regularly. If your last write-up was 3 years ago, it means you’ve dropped out of the media’s awareness. If your most recent review was last week, it means you’re still turning heads.
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. No Personality
This might not seem like a big deal, but your website should reflect you. People show visit and automatically have an idea of your style, your flare (or lack of), and your vibe. Boring websites bore people. Don’t create a website that is just functional, and don’t create a website that is justbeautiful. Find a way to make the two meet. Your web hits will thank you for it! See: “What Makes A Good Website? 3 Tips For The Independent Musician”